Job Description
Job Category: Information Technology
Requisition Number: TECHL001870
West Bend, WI 53095, USA
Job Details
Description
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Work for Delta Defense, the private company that provides Marketing, Operations and Customer Service for the U.S. Concealed Carry Association. The USCCA safeguards life, freedom, and finances for responsible American protectors. Learn more about the USCCA at
Engineering Tech Lead - MarTech Operations, Position Summary:
Are you ready to lead a dynamic team at the forefront of marketing technology? As our Engineering Technical Lead, you'll drive the infrastructure that powers our messaging, tracking, and attribution systems across the customer journey. You'll lead initiatives and integrate platforms like Braze, Segment, Hightouch, GTM, and GA4, ensuring our marketing efforts are data-driven and impactful.
In this hands-on role, you'll collaborate with Marketing, PPC, Data Engineering, and Product teams to shape architecture, set priorities, and champion best practices. You'll also mentor our engineers, fostering a high-performance culture focused on innovation and quality delivery.
If you're a strategic thinker with a passion for technology and team leadership, we want to hear from you! Consider joining a culture second to none, where every innovation you implement supports a mission that saves lives every day.
Engineering Technical Lead - Essential Duties and Responsibilities:
Technical Leadership
- Define and execute a scalable, maintainable technical strategy aligned with marketing goals, ensuring high data fidelity and operational efficiency.
- Lead critical architectural decisions for messaging orchestration, data pipelines, and analytics infrastructure, enabling fast and reliable marketing initiatives.
- Serve as a trusted expert on integrations between internal systems and external marketing platforms, ensuring secure and compliant data flows.
- Develop comprehensive functional design specifications that outline how Braze’s features will support the customer's business goals. This includes defining workflows, user journeys, and business rules to deliver an efficient and scalable solution.
People Management
- Mentor, coach, and manage a team of MarTech engineers.
- Promote a culture of accountability, high performance, and professional development.
- Guide engineers in growing their skills around API integration, messaging orchestration, customer data platforms (CDPs), and observability.
System Architecture & Oversight:
- Design scalable, privacy-compliant data flows from product events to marketing platforms.
- Build and manage complex data structures, including user attributes and events, to support personalized customer experiences. Define how customer interactions and behaviors are tracked and leveraged to enhance engagement strategies.
- Ensure robust data validation, governance, and privacy compliance across platforms like GA4, Braze, Segment, and GTM.
- Develop safeguards for pixel tracking accuracy and enforce performance-friendly solutions for tag management.
Code & Data Quality
- Advocate for modern engineering practices such as version-controlled tagging libraries, CI/CD pipelines, automated testing for tracking integrity, and code review rigor.
- Drive standards around clean, maintainable, and observable code across integrations and services.
Project Delivery
- Partner with marketing stakeholders to support initiatives like lifecycle campaigns, attribution tracking, and personalization.
- Own technical delivery on data enablement projects — from concept to deployment — ensuring milestones, scope, and quality standards are met.
- Manage vendor relationships and technical partnerships where needed.
Innovation & Optimization
- Research and implement cutting-edge technologies that improve marketing data visibility and campaign delivery effectiveness
- Continuously evaluate and optimize existing MarTech stack to reduce tech debt and increase operational efficiency.
Troubleshooting & Support
- Lead resolution of technical issues affecting marketing operations and campaign delivery.
- Establish monitoring systems and alerts to detect anomalies in data flows or message delivery.
Engineering Technical Lead - Required Skills/Experience:
- Bachelor’s Degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
- Minimum 7 years in software development or technical operations, with at least 2 years in a technical leadership role (e.g., Tech Lead, Senior Engineer).
- Expertise in tools such as Braze, Segment, Hightouch, GA4, GTM, and JavaScript/Tagging Libraries .
- Three (3) or more Braze Certifications, including the Braze Marketer and Braze Digital Strategist certifications, or the ability to quickly obtain them after starting the role.
- Proven success working in data-intensive, cross-functional environments involving Marketing or Growth Engineering.
- Experience with data transformation pipelines and event schema governance.
- Strong understanding of data warehousing concepts, user identity resolution, and client/server-side tracking paradigms.
- Experience leading engineering teams in MarTech, Growth Engineering, or similar domains.
- Comfort driving both technical roadmaps and people development plans.
- Excellent collaboration and communication skills with technical and non-technical stakeholders.
- Passion for mentoring and enabling team success in a fast-paced environment.
- High emotional intelligence and problem-solving skills.
- Demonstrates the Core Values of Delta Defense, LLC.
Elevate your career with us and reap the rewards of your success!
- Target salary range $120,000 - $150,000 based on experience
- Eligible for company bonus plan
- This position allows for the ability to work hybrid, in-office, or remote based on location.
- 23 Days of Personal Time Off, 8 company holidays, plus paid day of volunteer service annually
- Personal protection, fitness, and home office reimbursement program ($500 annually)
- Robust insurance coverage options: Medical, Dental, Vision, HSA, FSA, Life, STD, and LTD
- Complimentary USCCA Elite membership & store discounts
- Nationally recognized in 2023 and 2024 as a Newsweek Top 100 America’s Most Loved Workplace
- Top Workplaces USA award in 2022!
- Named on Inc. 5000 “Fastest Growing Private Companies” list 14 years in a row!
Benefits information can be reviewed at:
Anticipated application close: 10/31/2025
PM19
September 29, 2025
PI0710b09b8a97-30492-38668645
Job Tags
Work at office, Remote work, Home office, Work visa,